What I love about the shop is that it carries yarn at any price point I, or anyone else, could want. Their selection ranges from the durable and low-cost to the luxurious and dear. I asked Schwartz why carry cashmere and baby alpaca yarn when she could have a larger inventory of cheaper goods and she replied, “If you’re putting that much time into something, don’t you want it to be high quality? Don’t you want it to be worthy?” She has a point. If I am putting twenty hours of knitting into a gift (something I have done!) I want the recipient to treasure it, not only for the time invested, but also because it is a beautiful item that they are proud to adorn themselves with.