Starting a business in Scranton, in today’s economic climate, was “terrifying,” according to Alchemy owner and operator, Stacy Giovannucci, but she says that the “iceberg” is starting to thaw and leave room for local start-ups to grow, and that she is happy with the niche her company has found. Alchemy provides consumers an opportunity to create their own personal “scent story,” a memory or favorite smell in a wearable, natural perfume or in non-toxic cleaning products for the home.

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